If You Can Dream It, We Can Make It
Glen retired in 1994, and his four children took over the corporation. Jeff Wickersham, Vice President, handles the Cedar Creek store. His sister Debra is also in the Cedar Creek store, and his brother Robert is in Marshfield. Gary, the eldest brother who managed the Neillsville store, passed away in 2001 due to an accident. Glen Wickersham passed away in 2011, and is dearly missed by his wife Audrey, his children, and his grandchildren who are continuing his legacy and growth of each store location.
As someone whose family has been in the diamond business for over 50 years, Jeff Wickersham has a good finger on the pulse of the diamond industry. The biggest changes Jeff has seen in his time are the trends. “Today, people have gradually moved from wanting quarter carat diamonds to one carat diamonds. People are much more aware of the industry’s present style and trends than ever before.” Jeff attributes this fact to increased awareness caused by media trends and internet.
What this translates into for Wickersham Jewelry, is more customization, educating, and consulting with each customer. Jeff concludes, “Customers need and want to know more about quality, cut, polish, and price differences.” To the untrained eye, many diamonds look very similar, but no two diamonds are alike. Cut, polish, rarity, and style account for those differences.
Wickersham Jewelry offers diamonds with a world-class reputation, built over a century of tradition and craftsmanship. Our diamond cutters are also a diamond trading company sight-holder, which is an exclusive club reserved for the best manufacturers of the world. They guarantee their diamonds do not originate from any of the world’s conflict areas, and that they have been mined and manufactured without recklessly endangering or harming the health or welfare of any individual or the environment.
Wickersham Jewelry participates in a variety of community activities: Festival of Trees; Children’s Service Society; Boys and Girls Club; United Way; Mosinee Fire Department; Wausau Area Noon Optimist; Marshfield Main Street; Marshfield Chamber of Commerce; South Area Business Association; Wausau/Marathon County Chamber of Commerce; Rhinelander Chamber of Commerce. Wickersham Jewelry also supports local area schools, as well as family fundraisers.
At Wickersham Jewelry, we take pride in our customer service, variety of jewelry inventory, and repair and custom jewelry departments. We invite you to stop into each Wickersham Jewelry store location to browse or purchase jewelry, have jewelry repaired, or have a unique piece of jewelry created. After all, “If you can dream it, we can make it!”